Against all odds
Madhvi, an alumna of IIT Kharagpur, had a very cliched story of a bright and sensitive child living her life as is expected of her for the past 25 years. There was nothing missing from her life but still, she felt lost without purpose. She had no motivation to work hard as nobody relied on her earnings (a good problem to have, I guess) and there was no work satisfaction as she was not changing lives at her work. It felt menial, repetitive, and pointless. She just quit one day, against all the advice from her confidantes to see how it felt to be a BADASS!
Guess what? Really bad, uncertainty almost broke her down. Her only solace was BOOKS. She kept reading about the lives of all the successful entrepreneurs and their stories only made her resolve even stronger.
Six months later, she had built a foundation where she needed a right hand to manage. She on-boarded Anurag Agarwal, her brother, fresh out of college, who shared her undying passion for food. If Madhvi was the face of the business, Anurag was their backbone.
For a span of two and a half years, both siblings just kept experimenting and innovating, one failing idea after another. They received criticism from everybody including friends and family but they kept at it because customers loved their food and they knew they are onto something.
Eventually, after innumerable experiments and a lifetime worth of learnings, they found their niche in Videsi Desserts, where they curate gourmet desserts with great flavor and textures. Every component of these desserts is freshly prepared using the very best ingredients available. They say that their desserts are MERAKIFIED (to make something with so much passion and love that you leave a part of yourself in your work).
OUR LITTLE FACTORY
We just love desserts!
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